Tuesday 15 December 2020

How to Create a Website That Wows Your Customers*

Image Pexels CC0 License

Creating a strong website for your business is a must to make it a success. Your website helps to increase the visibility of your company, gives it credibility, and also helps you to stand out from competing businesses. Think about your first port of call when you are looking for a new product or service, and the chances are that you will search for it online. Many people carry out product research online, and purchase decisions are often influenced by their experience using the company’s website.

While having a business website is standard, this doesn’t mean that all websites are effective. If you have ever stumbled upon a poorly designed website that looks like it was last updated 20 years ago, you will understand only too well that not all websites are created equal. This is good news because it provides you with the opportunity to create a website that will wow your customers and make them want to keep buying from you over and over again. But, the real question is, how do you create a website that wows your customers? Read on to find out:

Make a Positive First Impression

When you click through to a website, you make an instant judgement about it. This first impression can influence whether or not you want to click through further to find out more or whether you hit the back button straight away and give your custom to a competing business instead.

The saying ‘first impressions count’ may be overused, but it is fair to say that for business websites, first impressions do make a significant difference. Your website design needs to appeal to your target audience while also staying true to your branding. If the website is not visually appealing, then the chances of visitors staying on your site to find out more about your business and the products that you offer are reduced.

When creating your website, you need it to have a vibe that is consistent with your branding and mirrors th personality of your brand. A prominent logo and sticking with a colour scheme are excellent ways to make your website visually appealing. Don’t forget to use great quality photography throughout to show your products at their best.

Image Pixabay CC0 License

Focus on User Experience

One of the single biggest factors that encourage visitors to your website to become customers is the user experience of your site, also known as UX. As its name suggests, user experience refers to the way that visitors engage with a website and the experience they receive when using it. If a potential customer cannot easily find what they are looking for on your site then the chances are they will simply give up and look elsewhere. So ensuring that your website is intuitive and easy to use is imperative.

Understanding how website visitors interact with your site and how they navigate it is vital. If you want to improve your website and increase your conversion rate, then user experience should be a top priority. The only way to get definitive information on how website visitors interact with your site is through Usability testing. Testing will provide you with valuable information and insights that will help you to make meaningful improvements to your website and convert website visitors into customers. UX testing can help to identify frustrations that visitors experience on your website that you may not have been aware of previously. Armed with all of this information, you will then be equipped with the insights needed to fix these issues and improve the visitor experience as a result.

If your website is easy to use and provides a positive experience, your customers are likely to keep coming back for more. Therefore, testing user experience and making website improvements based on the insights gained can benefit your business in both the short and long term. 

Create Content That Adds Value

Introducing a blog section to your website is a fantastic way of extending your reach and attracting more visitors. Having a blog as part of your website helps to provide your customers with useful information and inspiration that allows them to engage more fully with your brand. 

A blog helps to add extra personality to your brand by giving it a voice. Adding a blog section and updating it regularly can help to introduce a whole new audience to your products. Introducing a blog section is also an excellent way to help your business to stand out from your competitors. Why not give it a try and see if it works for you?

Become a Stat Geek

As well as understanding how visitors interact with your site through UX testing, it is useful to continue to monitor the way that visitors use your site. Becoming a stat geek and fully understanding the number of visits and page views that your site receives is an excellent way to continually monitor your website’s success. 

Keeping track of which pages are receiving the most visits and which pages visitors spend the most time looking at will help you to understand which content appeals the most to your customers. Understanding which content is most attractive to your customers is an excellent way to ensure that you keep providing more of it and keep your customers coming back to your site.

Keeping up the Good Work

Once you have created a website that wows your customers, you need to keep up the good work and continue to build on your success. Updating your website regularly with fresh new content is an excellent way to keep your website visitors interested. Don’t forget to include a subscribe prompt on your website so that you can email customers with the latest news from your website so that you stay at the forefront of their minds.

Your website plays such an vital role in the continued success of your business, so you must continue to use it as a vehicle to drive your business forward and to attract new customers along the way. 

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