Tania Michele: Scaling Your eCommerce Business*

Thursday 17 March 2022

Scaling Your eCommerce Business*

Scaling your eCommerce store is one of the most important things you will do to maximize your opportunities and sales. Many people use scale and growth interchangeably. However, they aren’t the same.

Photo by Austin Distel on Unsplash

Scaling means that you are boosting your business by adding minimal or no resources. Effectively your overhead remains the same, but your income increases.

Growing your business usually means adding staff, investments, and products in line with the revenue growth.

For most small businesses scaling would be the ideal goal - and to that, you need to maximize your current resources.

Foundations

Even if you have had an eCommerce business for a while, you’re going to need to double-check those foundations. After all, with scaling, you won’t be adding more, so what you have needs to be impeccable.

Make sure that the website you have is ready for your plans, check your plug-ins have the integrations you need, consider your options like how to launch Woo on amazon, improve your website speed, and more.

Often when we reach a plateau, much can be improved by looking at our foundations.

SEO

We know that SEO is a continued effort that you need to make to ensure you are getting eyes on your website. But what you might be thinking about is HOW to maximize your SEO efforts.

Without adding people or resources, you will need to create your content for yourself. First, you should go back through the content you have. Use a plug-in like Yoast and start getting all your check lights green.

You can also use Google’s free keyword tool to help you create your future content strategy.

Try not to focus on your brand name; those who are looking for you will type that into the search bar. Instead, focus on the services and products that you sell. This will help you be more visible in your industry.

Funnel

You need to work on your TOFU, MOFU, and BOFU religiously. The user journey from a social media platform to clicking ‘pay’ needs to be as seamless as possible. The more steps you remove from the process, the better.

There are only three stages to your funnel - Awareness, Interest, and Decision. In other words, your introduction, their engagement, and finally, their purchase.

Your funnel doesn’t need to be complicated, and it should be something that you can manage solo. The more automation you have here, the better it is going to be for your customers and your time management.

Software

The software you invest time and money in will greatly impact your scalability. Look at everything you have in place and decide if you would better look at a different option. End contracts that aren’t generating your income, and reinvest the same amount (or less) in software that will make an impact.

Bottlenecks

Almost all companies will have a bottleneck, and it is important that you can highlight your own. Typically it is about the amount of time that the company owner has. That finite amount of time means you need to manage your time very delicately.

Highlight your bottlenecks, and rather than throw money at the problem - look at how you can resolve them with the resources you already have.

If you need to get a cash injection before you can do anything, then check out: Tania Michele: 5 More Ways To Unlock Business Funds*

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