Friday 25 March 2022

5 Things I Love About Spring


Spring officially rolled around on March 20th, and I'm already feeling the positivity from the change of seasons. This season is my main favourites and I wanted to share what I love about Spring time.
  1. Warmer weather!
    • I cannot put into words how happy I am to not have to be de-icing my car every morning!
  2. Days out with the family
    • We have some little trips planned, a week away, and hopefully some trips to Chessington coming up over the next few months.
  3. My mood is so much better in Spring
    • I have a mild form of S.A.D, so the winter time is absolute hell for my mental health. The warmer weather and more daylight hours are already making my meatal health better.
  4. Cleaning out the house and having that 'decluttered' feel
    • I love having a declutter at this time of year! I can throw out old and useless things, and maybe sell some bits that are still in good condition. I like to go into summer time with the house feeling lighter.
  5. Local markets and events are open again
    • We have some small markets opening up gradually around my local area, and that means summer fairs, markets and events are coming back!

What are you favourite things about spring time? Let me know! Hope you have a great day and keep safe :)

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Thursday 17 March 2022

Scaling Your eCommerce Business*


Scaling your eCommerce store is one of the most important things you will do to maximize your opportunities and sales. Many people use scale and growth interchangeably. However, they aren’t the same. 


Photo by Austin Distel on Unsplash


Scaling means that you are boosting your business by adding minimal or no resources. Effectively your overhead remains the same, but your income increases. 


Growing your business usually means adding staff, investments, and products in line with the revenue growth. 


For most small businesses scaling would be the ideal goal - and to that, you need to maximize your current resources. 


Foundations

Even if you have had an eCommerce business for a while, you’re going to need to double-check those foundations. After all, with scaling, you won’t be adding more, so what you have needs to be impeccable. 


Make sure that the website you have is ready for your plans, check your plug-ins have the integrations you need, consider your options like how to launch Woo on amazon, improve your website speed, and more. 


Often when we reach a plateau, much can be improved by looking at our foundations. 


SEO

We know that SEO is a continued effort that you need to make to ensure you are getting eyes on your website. But what you might be thinking about is HOW to maximize your SEO efforts. 


Without adding people or resources, you will need to create your content for yourself. First, you should go back through the content you have. Use a plug-in like Yoast and start getting all your check lights green. 


You can also use Google’s free keyword tool to help you create your future content strategy. 


Try not to focus on your brand name; those who are looking for you will type that into the search bar. Instead, focus on the services and products that you sell. This will help you be more visible in your industry. 


Funnel

You need to work on your TOFU, MOFU, and BOFU religiously. The user journey from a social media platform to clicking ‘pay’ needs to be as seamless as possible. The more steps you remove from the process, the better. 


There are only three stages to your funnel - Awareness, Interest, and Decision. In other words, your introduction, their engagement, and finally, their purchase. 


Your funnel doesn’t need to be complicated, and it should be something that you can manage solo. The more automation you have here, the better it is going to be for your customers and your time management. 


Software

The software you invest time and money in will greatly impact your scalability. Look at everything you have in place and decide if you would better look at a different option. End contracts that aren’t generating your income, and reinvest the same amount (or less) in software that will make an impact. 


Bottlenecks

Almost all companies will have a bottleneck, and it is important that you can highlight your own. Typically it is about the amount of time that the company owner has. That finite amount of time means you need to manage your time very delicately. 


Highlight your bottlenecks, and rather than throw money at the problem - look at how you can resolve them with the resources you already have. 


If you need to get a cash injection before you can do anything, then check out: Tania Michele: 5 More Ways To Unlock Business Funds* 



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*Collaborative post 
Wednesday 9 March 2022

4 Best Gifts Jewelry Trends 2022*

Photo by Megapixelstock from Pexels


We are seeing a shift away from traditional pieces that focus on trends to more personalized pieces that can be customized. This means that people will be looking for rings, necklaces, bracelets, earrings, and other pieces with unique details like engravings or stones. With the rise of technology and social media, people are looking for a more personal and one-of-a-kind piece of jewelry. Social media also makes it easier for you to find the best gifts for friends and family. 


So, jewelry trends in 2022 are moving away from trends towards more personalized pieces with unique details. Here are a few of the best gift jewelry trends. 

Piercings 

Piercings are a great gift for many reasons. They can be inexpensive, they are easy to find, and they can last a lifetime. With the rise in popularity of piercings, such as this opal belly button ring, you can find them in almost any store or online. You don't have to spend a lot of money on something that will only last a few weeks. They are also great gifts for friends who are looking for a new style. 

Bracelet Watches

The bracelet watches are a great gift, especially for birthday gifts. They are elegant and stylish, to make the recipient feel special. And they are also practical because they are easy to wear and maintain.


Bracelet watches have been popular for many years now because of their elegance, style, and practicality. They are perfect for both formal occasions as well as everyday wear. Bracelet watches are a great gift for someone who loves jewelry. It is elegant and versatile, which means it can be worn with any outfit. Perfect gift for the trendy person in your life. 

Crystal Rings

Crystal rings are a great gift idea for your friends. As we all know, crystal is a symbol of purity and clarity. It is not just beautiful but also has a lot of significant meaning behind it. Crystal rings are the best way to show your love for someone and celebrate their beauty and personality.

It is always difficult to find the perfect gift for your friends on special days like Christmas, Valentine's Day, or their birthday. But if you want to find something more personal than any other gift, you can choose crystal rings as the best gift idea for them!


Gold Diamond Rings 

Gold diamond rings are a timeless symbol of love, commitment, and friendship. Gold diamond rings have been around for centuries and have not lost their popularity yet. They come in different styles and designs, so it is easy to find one that suits the personality of your friend or partner. 

They make the perfect engagement gift for that special someone or just a gift for a loved one. What makes them perfect is that you can engrave them, and make them a family heirloom, so they can stay in your family forever. 


There are so many different trends in fashion, and they are always changing, so you can always find the best gift in your life. 



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 *Collaborative Post